Fisher Price: a parenting community
Ogilvy proposed to Fisher Price to create an online parenting community, which would allow the members to discuss subjects around children education. This platform serves as an observatory of parents' concern and a commmunication strating point for new Fisher Price products.
See collection of deliverables for this project on Portfolio
- Role: Information architect / Content strategist
- Deliverables: Storyboards, flows, wireframing
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